Everyone deserves an escape from everyday life. This is the feeling that Billionaire Boys Club conveys through its easy-going graphics and its flamboyant colour palette. That’s exactly what the spaceman logo represents: the human desire for exploration and the need to go beyond reality.
Established in 2005 by Pharrell Williams and NIGO, BBC doesn’t rest on to what its name may suggest but leans on the principles of creativity and freedom of self-expression. In the end, as the brand motto reads, “Wealth is of the heart and mind, not the pocket”.
BBC versatile and effortless cool clothes feature high quality materials and reflect a precise cultural mindset. The one that merges style and music, fashion and art, lifestyle and values.
Discover our Pre-Fall selection here.
(Picture courtesy of Billionaire Boys Club)