Everyone deserves an escape from everyday life. This is the feeling that Billionaire Boys Club conveys through its easy-going graphics and its flamboyant colour palette. That’s exactly what the spaceman logo represents: the human desire for exploration and the need to go beyond reality. Established in 2005 by Pharrell Williams and NIGO, BBC doesn’t rest […]

The magic sound of waves, the ocean breeze caress, the mystical light of a sunset above the sea. If you stop and think on how precious are the gifts that Earth offers us everyday, it comes clear that we all should do our own part to save the planet. This is what Jordan Nodarse must […]

An adventure started in the roaring ‘70s which is still alive and kicking: C.P. Company has always been synonymous with urban-casual culture and rejection of stereotypes, conveying a secret appeal that after decades is still strong. Founded in 1971 by Massimo Osti, C.P. Company has never ceased to amaze with new techniques and materials, reworking […]

Exquisite Parisian heritage and dreamy inspirations, enclosed in short evocative words… we are all in love with Maison Labiche!  Embroidered right over the heart with a naïf font, Maison Labiche’s words talk about us, our dreams and our everyday life, with an an ironic attitude. Add a bit of effortlessly chic French taste and… voilà, […]

There are some people that simply can’t be described in one single word and Heron Preston, designer of the eponymous brand, is certainly one of them. Artist, creative director, content creator and DJ, the San Francisco native Heron Preston has become a cultural icon and an ambassador for streetwear style since the times of the […]

Maybe you were simply struck by their super cool minimal design. Maybe you simply loved how stunning they look with every outfit.  Well, there’s something more you need to know about Veja.  If you “look through your sneakers” and “look at what’s behind” as the company’s manifesto says, you’ll discover a revolutionary approach to manufacturing, […]

Founded in 2010 by identical twins Egy and Remi, Egyboy is placed in the middle between streetwear and art. Based in Paris and Vilnius, this label has gathered followers worldwide thanks to its bold graphics and its catchy wordplay slogans, able to convey messages that are bittersweet but tasty. Egyboy draws inspiration from the latest […]